苹果高管解读财报:营收将持续受汇率影响，高管财报

苹果高管解读财报:营收将持续受汇率影响，高管财报

1月28日，苹果今天发布了该公司截至2014年12月27日的2015财年第一财季的财报。财报显示，苹果公司第一财季营收为746亿美元，比去年同期的576亿美元增长了29.5%;净利润为180亿美元，创下史上新高记录，比去年同期的131亿美元增长了37.4%.

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　　财报发布后，苹果CEO蒂姆·库克（Tim Cook）、CFO卢卡·迈斯特里（Luca Maestri）等高管出席了随后举行的分析师电话会议，解读财报要点并回答分析师提问。

　　以下为分析师问答环节主要内容：

　　分析师：可否谈一下全球货币和汇率变化对你们本季度以及全年业绩、毛利润等方面的影响以及你们将如何应对？

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　　迈斯特里：很明显，第一财季我们受到的货币和汇率变化影响之大史无前例，影响主要来自日元、俄罗斯卢布，以及欧元、澳元、加拿大元等，如果抛开货币汇率的影响，我们第一财季的收入增长率应该比现在的结果高4个百分点。我们其实已经进行了一些货币对冲的活动以减少这些影响。

　　第二财季，预计货币和汇率的变化对我们的影响可能会比第一财季还大，原因主要有两点：一是过去几个星期美元对外币的汇率还在不断上涨，而是我们进行的货币对冲项目快要结束了，这各项目对我们的保护将减弱。所以，预计第二季度由于货币和汇率的影响，我们的实际收入同比增长率将比理想状态下不受影响可获得的收入的增长率低5个百分点。

　　毛利润率我们主要是看环比增长，在我们的对冲项目的保护之外，毛利润率增长还是会受到大约100个基点的影响。

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　　不过，在我们对下财季业绩做预期时，我们已经加入了这些货币和汇率变化的影响，你们现在看到的是我们调整后的考虑到了汇率影响的情况。

　　今年接下来，预计汇率影响还会加大，美元不断上涨不利于我们的国际业务。

http://www.houzz.com/ideabooks/42725781
http://www.houzz.com/ideabooks/42725736
http://www.houzz.com/ideabooks/42725709
http://www.houzz.com/ideabooks/42725680
http://www.houzz.com/ideabooks/42725658
http://www.houzz.com/ideabooks/42725641
http://www.houzz.com/ideabooks/42725611
http://www.houzz.com/ideabooks/42725580
http://www.houzz.com/ideabooks/42725560
http://www.houzz.com/ideabooks/42725515
http://www.houzz.com/ideabooks/42725464
http://www.houzz.com/ideabooks/42725437
http://www.houzz.com/ideabooks/42725415
http://www.houzz.com/ideabooks/42725365
http://www.houzz.com/ideabooks/42725326
http://www.houzz.com/ideabooks/42725274
http://www.houzz.com/ideabooks/42725224
http://www.houzz.com/ideabooks/42725170
http://www.houzz.com/ideabooks/42725132
http://www.houzz.com/ideabooks/42725089
http://www.houzz.com/ideabooks/42725050
http://www.houzz.com/ideabooks/42725006
http://www.houzz.com/ideabooks/42724977
http://www.houzz.com/ideabooks/42724951
http://www.houzz.com/ideabooks/42724920
http://www.houzz.com/ideabooks/42724896
http://www.houzz.com/ideabooks/42724847
http://www.houzz.com/ideabooks/42724795
http://www.houzz.com/ideabooks/42724756
http://www.houzz.com/ideabooks/42724722
http://www.houzz.com/ideabooks/42724683
http://www.houzz.com/ideabooks/42724648
http://www.houzz.com/ideabooks/42724614
http://www.houzz.com/ideabooks/42724572
http://www.houzz.com/ideabooks/42724541
http://www.houzz.com/ideabooks/42724490
http://www.houzz.com/ideabooks/42724461
http://www.houzz.com/ideabooks/42724426
http://www.houzz.com/ideabooks/42724396
http://www.houzz.com/ideabooks/42724368
http://www.houzz.com/ideabooks/42724323
http://www.houzz.com/ideabooks/42724283
http://www.houzz.com/ideabooks/42724246
http://www.houzz.com/ideabooks/42724159
http://www.houzz.com/ideabooks/42723953
http://www.houzz.com/ideabooks/42722874

　　分析师：那么，鉴于你们的定价能力，你们有没有计划提升产品价格？实际上很多公司为了应对汇率影响已经在这么做了。

　　迈斯特里：正常情况下，我们只在推出新产品的时候对别的产品进行调价，但是，现在我们可能还是要再观察一段时间，受影响特别大的话，比如俄罗斯的情况，我们可能就会调整产品价格了。